Insights
Working notes for owners and marketing managers — written when we have something specific to say, not on a content calendar.
Current article
SEO & AI Search
Google is pushing more users toward AI-powered search. Here’s what businesses should do now to protect their visibility, reputation and position within customer decisions.
· 5 min read
In progress
Titles and topics are set; the articles below are drafts in progress and will publish here as they're completed.
SEO
A practical look at local search intent, service-area structure and the technical basics that decide Brisbane rankings.
Draft in progress
AI Search
How generative results affect click behaviour, and the content structures that make a site easier for AI systems to cite.
Draft in progress
Google Ads
Match types, negative keyword discipline and conversion definitions that separate real enquiries from noise.
Draft in progress
Analytics
Setting up GA4 and GTM so the numbers reflect commercial outcomes, and explaining what attribution cannot tell you.
Draft in progress
Outsourced Marketing
A decision framework for owners weighing an internal marketing hire against a senior-led external partner.
Draft in progress
Industrial & B2B
Product and application page architecture, distributor considerations and search demand for technical categories.
Draft in progress
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