Medical & Healthcare
Healthcare marketing that respects the advertising rules
Practices need visibility and new patients, but regulated health services carry advertising obligations. We plan patient acquisition with AHPRA and TGA considerations front of mind and keep claims defensible.
Approach
Patient acquisition without overstated claims
Local visibility
Google Business Profile, location and treatment pages, and the local signals patients use to choose a nearby provider.
Condition and treatment content
Clear, accurate information about services and what patients can expect, written to inform rather than persuade with claims.
Compliance-aware messaging
Copy produced with AHPRA and TGA advertising considerations in mind, avoiding testimonials, comparative claims and outcome guarantees in regulated contexts.
Enquiry and booking paths
Simple booking and enquiry journeys, with privacy-conscious form and tracking configuration.
Paid search where appropriate
Google Ads for high-intent treatment and location terms, with ad copy held to the same standard as the site.
Measurement
Bookings and enquiries measured in a way that respects patient privacy and avoids collecting sensitive information in analytics.
Scope
What's included
- Local SEO and Google Business Profile
- Service and treatment page structure
- Compliance-aware copywriting
- Website design and build
- Google Ads campaigns
- Booking and enquiry flow improvements
- Privacy-conscious analytics setup
- Monthly reporting
Focus Designs provides marketing services, not legal or regulatory advice. We work with AHPRA and TGA advertising considerations in mind, but final responsibility for compliance rests with the practice and its advisers.
FAQ
Frequently asked questions
Let's talk about what your marketing should be doing.
A short strategy call to review your current position, where the gaps are, and what a sensible next 90 days looks like.