Analytics & Reporting
GA4 and GTM measurement you can make decisions with
Marketing decisions are only as good as the data behind them. We implement GA4 and Google Tag Manager properly, define conversions that reflect real business events, and report in plain language.
Approach
Accurate collection, useful reporting, honest interpretation
GA4 implementation
Property configuration, event design, filtering internal traffic and cleaning up the legacy setup most accounts inherited.
Google Tag Manager
A structured container with documented tags, triggers and variables — not an unmaintainable pile of one-off tags.
Conversion tracking
Forms, calls, quote requests and key micro-conversions tracked consistently across GA4, Google Ads and your CRM where possible.
Dashboards and reporting
Looker Studio or equivalent dashboards showing channel performance, enquiry volume and quality in one view.
Attribution, explained
A clear account of what attribution can and cannot show — modelled data, cross-device gaps, consent effects and offline conversion blind spots.
Actionable review
Reporting written as decisions and recommendations, not a data dump.
Scope
What's included
- Measurement audit of current setup
- GA4 property and event configuration
- GTM container build and documentation
- Conversion and lead tracking
- Google Ads and Search Console linking
- Looker Studio dashboard
- Consent and data collection review
- Monthly reporting and commentary
FAQ
Frequently asked questions
Let's talk about what your marketing should be doing.
A short strategy call to review your current position, where the gaps are, and what a sensible next 90 days looks like.