Placeholder — example structure
Industrial equipment supplier
Technical SEO, product architecture, Google Ads
Restructuring a large product catalogue around application and category search demand, with paid search covering high-value model terms.
Work
Case studies published with client approval
We don't publish invented numbers, borrowed logos or unverifiable results. Detailed case studies are added as clients approve the specifics. Below is the structure each one follows and the type of work involved.
Example structure
Placeholders showing the shape of the work
These outline typical engagement types. Context and results will be added once approved for publication.
Placeholder — example structure
Healthcare practice group
Local SEO, website, compliance-aware content
Improving local visibility across multiple locations while keeping service messaging within advertising guidelines.
Placeholder — example structure
B2B services SME
Google Ads restructure, GA4, lead qualification
Rebuilding conversion tracking, then reshaping campaigns around the enquiry types the sales team could actually convert.
Placeholder — example structure
Startup, professional services
Positioning, WordPress build, measurement
Establishing positioning and a conversion-focused site, with tracking in place before demand generation spend increased.
Format
What each case study will cover
- 01Context — the business, market and starting position
- 02Problem — what was constraining growth or visibility
- 03Approach — the specific work undertaken and why
- 04Outcome — verified results, with the measurement method stated
- 05What we'd do differently — an honest note on the work
Want references rather than case studies?
We're happy to arrange a conversation with a relevant client where the engagement makes that appropriate.