Google Ads
Google Ads management for qualified enquiries, not clicks
Paid search rewards discipline. We build accounts around genuine buying intent, track conversions accurately and keep pressure on the metrics that affect your pipeline.
Approach
Structure, intent and evidence
Account structure
Campaigns and ad groups organised by intent and margin, so budget, bidding and messaging can be controlled where it matters.
Search intent
Keyword sets built around how buyers describe their problem, with negative keyword work to remove research and job-seeker traffic.
Conversion tracking
Correctly configured conversions — forms, calls, quote requests — with values assigned so optimisation targets real outcomes.
Budget efficiency
Spend concentrated on the terms, locations and times that produce enquiries, with wastage reviewed continuously.
Lead quality
Regular review of what actually landed in your inbox, with qualification feedback fed back into the account.
Landing page alignment
Ad message, page headline and conversion path matched, so paid traffic doesn't leak at the last step.
Scope
What's included
- Account audit or new build
- Keyword, intent and negative keyword strategy
- Ad copy and asset development
- Conversion tracking via GA4 and GTM
- Landing page recommendations
- Bid strategy and budget management
- Lead quality review with your sales team
- Monthly reporting and optimisation
FAQ
Frequently asked questions
Let's talk about what your marketing should be doing.
A short strategy call to review your current position, where the gaps are, and what a sensible next 90 days looks like.