Industrial & B2B
Industrial and B2B marketing for considered, technical purchases
Equipment sales and hire, manufacturing, technical services and distribution all involve long cycles and multiple decision-makers. Marketing has to earn attention early and stay credible with technical buyers.
Approach
Built for technical buyers and long sales cycles
Long sales cycles
Content and campaigns mapped to the research, shortlist and specification stages, not just the final enquiry.
Technical products and services
Product, application and capability pages that answer specification-level questions instead of generic marketing copy.
Distributor and dealer networks
Clear positioning between your site and channel partners, with content that supports the network.
Equipment sales and hire
Search structures for model, category, application and hire-intent queries, including location-based demand.
Lead quality
Qualification built into forms and campaigns so sales teams spend time on genuine opportunities.
Technical SEO and paid search
Large catalogues crawled and indexed properly, with paid search covering the terms organic can't reach quickly.
Scope
What's included
- Search demand analysis for technical categories
- Product and application page architecture
- Technical SEO for large or complex sites
- Google Ads for high-value intent terms
- Specification and capability content
- Lead qualification and routing
- Distributor-aware messaging
- Reporting aligned to sales cycle stages
FAQ
Frequently asked questions
Let's talk about what your marketing should be doing.
A short strategy call to review your current position, where the gaps are, and what a sensible next 90 days looks like.